Brand analysis pins down what state your brand is currently in, who your customers are and what they're looking for, what your competitors are doing, and so forth. Often companies won't need our help with this. If your company already has a strong marketing team that is tracking this kind of data, or you are engaging the services of a market research company, you've got it covered already.
You will need some brand analysis work if you haven"t taken a hard look at your market and competition in a long time. Or you may be rebranding, perhaps after a merger, and need to take a step back and a deep breath to look at your own brand. In this situation Adomita"s CX platform it really helps immensely to get outside eyes to see where things are.