Customer experience platform helps you make revenue and generate measurable top-line and bottom-line results. As with any investments you make, you will want to be able to demonstrate progress and success of your customer experience investments. These metrics are typically classified under the stages of acquisition, retention, and efficiency.
Creating a great customer experience means delivering these qualities consistently over time across the entire customer lifecycle, from buying and owning and back again. Whether a consumer or business, customers move through a closed-loop, continuous customer experience lifecycle as they engage and interact with your company and brand over time-like an infinity loop.