When asked "what is sentiment analysis?", the default answer is often "detecting and understanding how the audience is reacting to a brand, either positively or negatively".
The truth is, that only describes a fraction of what sentiment analysis involves and its potential. While some marketers prefer leaving the analysis to dedicated tools, the science behind sentiment analysis is nothing short from fascinating - the various levels of analysis, the detail and the intricacy that make this analysis more accurate when performed by another human rather than a machine.
Adomita's SCRM Cloud connects you with the social consumers talking about your brand, competitors and industry. It's a professionally managed enterprise-class solution for brands and organisations to monitor, analyse and engage in social conversations.