When asked "what is sentiment analysis?", the default answer is often "detecting and understanding how the audience is reacting to a brand, either positively or negatively".
The truth is, that only describes a fraction of what sentiment analysis involves and its potential. While some marketers prefer leaving the analysis to dedicated tools, the science behind sentiment analysis is nothing short from fascinating - the various levels of analysis, the detail and the intricacy that make this analysis more accurate when performed by another human rather than a machine.
Adomita's SCRM Cloud connects you with the social consumers talking about your brand, competitors and industry. It's a professionally managed enterprise-class solution for brands and organisations to monitor, analyse and engage in social conversations.
Bridging the gap between your community and your organisation
Social media monitoring, analytics and engagement
Build and manage Social listening dashboards